I developed and proposed a new identity for Chobani Creations, their healthy dessert line, with a focus on creating a refreshing and distinct rebrand while staying true to Chobani’s values, target audience, and market positioning. I preserved key brand elements like the signature green tones and the typeface ‘ClearFace,’ which inspired Chobani’s custom typography. My goal was to capture the brand’s warmth and joy while giving it a fresh twist, inspired by the layering of the yogurt dessert itself.

Chobani is a brand that challenges the status quo, and I wanted to reflect that by elevating the premium dessert experience starting with the cup. Inspired by ice cream parlor cups and unique packaging designs, I explored multiple iterations to create a vessel that feels both elevated and delightful, reinforcing the indulgence of the product.