BACKDOOR TOYS is an abstract interpretation of the creative roles behind every project at BACKDOOR. Done through collaboration with the design team.

Design, coding, and the development come together. Each toy embodies the spirit of a role: the graphic designer’s vision, the coder’s precision, and the start upper’s structure. Through abstract forms and bold character, these figures show the collaboration that brings ideas to life, inviting you to find your match in the creative process.

The collection invites the audience to connect to their personal way of creating, choosing the character that resonates most with their role or mindset. Each of the keychains becomes a small symbol of identity , a reminder of how ideas come to life in all different and unique forms.